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DC Comics

A brand that is defined by its characters and stories.

With a strong comic book heritage, DC Comics wanted to expand the reach of it’s stories across a broader range of media.
The identity design captures the dual identity of the characters and reveals worlds of boundless storytelling.
It is living, ever-changing and adaptive to the superheroes and storylines.
It unveils a world where the dark, the optimistic and the super-natural coexist.

This project was completed with Landor Associates. 
More information here.

Awards
Clio Award 2012 | Silver for corporate identity (Yes they got my name wrong)